Discover the essence of effective branding in this 60-minute course. First, delve into the Brand MAP (Meaning, Attitude, Promise) framework. Next, learn how to pinpoint your core customer. Then, identify crucial brand promise elements for your audience. Finally, allocate some time to crafting an action plan to address weaknesses and enhance your brand promise, ensuring it resonates with your core customers. Elevate your brand strategy with this concise, actionable course.